Health Promotion : Corporate Wellness Program Marketing.

A major concern in Employee Wellness Programming is attracting workers to participate and maximizing participation. When introducing a program, a letter briefly explaining the program signed by the president or Chief Executive Officer (CEO) (CEO) is a great endorsement.

Utilizing posters, newsletter articles, and flyers are good means of promoting the program. Other promotional methods to consider are e-mail and announcements at staff meetings. Ask wellness committee members to recruit participants.

Once the program is kicked off you could want to provide an incentive for any staff member who recruits another staff member to any of the program offerings.